Maximizing your event’s impact with effective event collateral
According to Eventbrite, the UK event industry was worth £42.3bn to the UK economy in 2018. It employed more than 500,000 people and delivered 35 per cent of the UK’s total visitor economy.
The global Covid-19 pandemic saw the postponement or cancellation of events across the world: weddings and parties, exhibitions, music festivals, and major sporting fixtures. Euro 2020, the Olympics, even Wimbledon was cancelled for the first time ever in peacetime history.
In a study of 2,000 MICE (meetings, incentives, conferences and exhibitions) industry professionals by C&IT, 79 per cent of respondents said that they had witnessed a drop in bookings, with 64 per cent of UK respondents saying they were “very worried” about the financial future of their firms.
Concert trade publication Pollstar claims the coronavirus pandemic heralded a loss in revenue of more than $30 billion for the live events industry in 2020. Covid practically broke the events and hospitality sector.
By the middle of 2021, with the easing of restrictions, the picture looked very different. Bookings for events were up 250% in March, compared with pre-Covid levels, and surged by as much as 1000% in May.