Web to Print – What, Why and Where is it useful to our customers?
In the last 10 years, the way in which consumers buy products has changed forever. There are fewer people shopping on the high streets, and a huge percentage of people prefer to browse and order items at any time of day, 7 days a week. Which of course, is perfectly suited to web to print online ordering.
In the last 5 years, Galloways have made significant investments in software technology via our automated approval system as well as adding new and existing customers to our web to print solution Galloways POD.
What is Galloways POD?
Galloways POD is our customer branded online portal. When a customer signs up for our 24/7 online portal they get a branded site with pre-agreed products they can order, these could be preprinted material which is picked off the shelf, on demand printed goods, or even non printed merchandise – basically a one stop shop for all our customers print and marketing needs.
Why have we invested in this technology?
We identified that the way in which ordering print had changed over the years, and to make it easier for customers who want as easy portal to order all marketing collateral but ensuring their brand identity is not compromised.
Where is it useful?
Traditionally online portals were for big blue chip companies, however we have seen an uptake across all sizes and sectors, whether that be a single user wanting to make ordering business cards quicker and more efficient, to multiple buyers placing orders to worldwide destinations.
The key factors remain the same,
- 24/7 Access
- Ease of use
- Consistent pricing
- Consistent quality
- Integration into existing procurement systems
What type of business?
Galloways POD is useful for any business of any nature or size, it might be the customer had lots of standard products but just doesn’t have enough time in normal working hours to order those items. Franchise chains find Galloways POD a real benefit to allow their licensees quick and easy access to order their print and marketing collateral at a time to suit them, but also ensuring brand consistency runs through every product.
The message here is your products, to your brand guidelines, pre-agreed available to order 24/7
Want to see how Galloways web to print POD could help your business? No problem click here to arrange a demo.