At Galloways, we know our print delivery service is the best around.
But why do you buy the things you do? Why do you choose to spend your money with certain businesses, and not others? What makes customers choose a particular shop or product brand?
The psychology of consumer behaviour – why we make the choices we do – is interesting: understanding it, and knowing how to exploit it, lucrative. Businesses across the world spend billions every year, trying to understand how their customers “tick”, as they jostle for space among competitors in a crowded market place.
Detailed psychology aside, there are four common customer needs that influence the majority of purchases made: these are price, quality, choice, and convenience.
Irrespective of what it costs them, consumers expect some standard of quality to their products and services. Although low prices will draw some customers in, it is true that you get what you pay for. Cost and quality are often intrinsically linked, with lower costs equating to lower quality products and services. What consumers really want is value for money, a fair price that reflects the quality of the product or service they are buying. Choice is very important to serve the range of needs and desires of a varied customer base. And in today’s fast-paced society, the “need it now” consumer mentality demands accessibility and convenience.
Galloways’ print delivery service doesn’t just meet these customer needs, it exceeds them.
We offer high quality printing services at competitive prices, across a wide range of paper stock (as well as other print materials, you’ll be spoilt for choice!), with fast turnaround times and speedy delivery. We’re reliable too, so you know your job is in safe hands.