Exclusion – the very word has negative connotations. Excluded from school? Troublemaker, or truant. Excluded from a group? Lonely, and isolated.
Excluded from the team? Frustrated and unimportant. Excluded from the email? Uninformed, and unaware.
Exclusion can be a subtle form of bullying. Excluding customers from receiving content, by using digital-only channels for your marketing and communications, does not make good business sense.
Age is a massive contributor to digital exclusion, but low income, disability, and learning difficulties are also significant factors. Read on, to learn why printed content is still so important to many individuals, and essential for business.