Wedding brochure printing: the perfect match for your marketing strategy

Posted in: Opinion

According to The Telegraph, the average girl starts planning her dream wedding from the age of 13, some as early as six years old. Personal preferences inevitably change over the years between teens and marriage, as a result of influencers, fashion, and trends. And so wedding businesses also need to evolve, to cater for the changing market.

Perhaps it’s time for a different way to showcase your hotel or wedding venue. Read on to find out how our printed wedding brochures can maximise your marketing.

A Happy Future

The average UK wedding comes in at around £30,000*, and there’s no doubt getting hitched can be expensive. Of course, it’s possible to do it on a tight budget. But with an estimated 14.7 billion GBP** spent on weddings each year, it appears that brides and grooms are still prepared to spend big bucks for their big day.

The wedding industry was severely impacted by Covid-19. Since March 2020, around 320,000 weddings have been postponed, and a study by Hello Safe estimates that the industry lost a total of 5.3 billion GBP during the pandemic.

The lifting of government restrictions in July 2021 signalled the start of a wedding boom, one that looks to continue during the remainder of 2022, and into 2023. After months of uncertainty and compromise for wedding businesses, it looks like the coming wedding seasons will be big!

 Wedding and reception venues typically represent the greatest part of a wedding budget, and there are thousands of venues in the UK. How do you make sure your venue stands out in such a crowded market? And how do you ensure the wedding couple remember your venue above every other they visit.

To have and to hold

Whether it’s sent out at initial enquiry, or presented during a visit, a well-presented brochure speaks volumes about the business it markets.

Offer your prospective happy couple a beautiful brochure to remind them of their visit. Something tangible in their hands will help keep your venue in their minds.

Weddings are frequently discussed during the planning and decision making processes. The soon-to-be-weds will want to share fuller details of the venue with friends and family. A brochure showcasing your wedding venue will allow them to include those who can’t visit for themselves. Having something to refer to in the lead-up to the wedding will help build excitement and anticipation of the big event.

Wedding brochures are easy to distribute, and can be strategically placed in locations to attract new customers. Part wedding guide, part selling tool, they are excellent marketing material for your clients, as well as your supply chain. Think of them as an expanded business card: guide your bride through the wedding options you have available, providing detail and depth. Create a story, speak to your bridge (or groom) directly. Include what makes your venue unique, or special, and plenty of stunning photographs to help them to visualise, and inspire ideas.

A wedding is a time to celebrate love and commitment, and look forward to a happy future. It is also the third most stressful life event, according to Thrive Global. Your wedding brochure, if thoughtfully created, can provide helpful reassurance through the information you include.

A Picture of Happiness

Introduce your venue and its setting and location, along with photographs. Show the areas of the building used for civil and/or religious ceremonies and receptions. Photograph rooms empty, and set up in wedding finery. You may wish to explore both traditional and contemporary styles, or use images from weddings you’ve already hosted: make sure to get permission to use them. Include guest capacity for each area, and potential seating layout options. A floor plan of the venue will help couples understand the flow and size of the spaces available.

If your venue offers in-house catering, tempt the taste buds in the form of menus and food imagery. Be sure to include pictures of the kitchen where these feasts are created. If you host outdoor weddings, explain your bride’s contingency options if it should rain.

Details of indicative costs, and any wedding packages available, including seasonal pricing variations, are also important. Make sure this information is clear and easy to understand: what is included, how much does it cost. While the bill will be finalised at a later date, it is helpful to gauge how much plans will cost, even at this early stage.

Don’t fill your brochure with meaningless text. Use it as a customer-facing resource: it’s an excellent way to provide answers to common questions. The better the quality of information you include, the less time you will need to spend responding to incoming queries. Include email and telephone contact details.

You may also wish to recommend trusted wedding businesses to your bride. Include a vendor directory in your wedding brochure to ensure a seamless and stress-less event. Key terms and conditions are also beneficial, such as noise curfews, confetti, pets, and fireworks. And of course, recent testimonials from happy couples will help settle any pre-wedding nerves.

Made with honour

Whether a short production volume personalised to an open house, or your main brochure showcasing your venue our in-house technology offers cost-effective printing services with a personal touch, without compromising on quality.

And when it comes to tying the knot, it’s good to know we offer several binding options, based on the number of pages in your wedding brochure. saddle stitch; wire-bound; PUR; or thread-sewn.

We’ve been producing quality print services to the people of Manchester, and beyond, since 1870. Contact us today, on 01625 870000, and find out how Galloways wedding brochure printing can engage your customers. It could be the thing that makes them say “I do” to your wedding venue.

** Truly Experiences

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