At Galloways, we can provide a 360° sustainable direct mail solution. We can sort your data and perform the mail merge. We will print the campaign and provide hand fulfilment of envelopes if required. Whether it’s a small one-off campaign or a regular mass mailing we can help you maximise your response rates with personalised direct mail.
We utilise tracking technology to ensure your post is sent, delivered and redirected if required.
Our design partners can review your creative and suggest any tweaks to ensure your sustainable solution stands out in the letterbox, on the doormat or the kitchen table.
Whilst advising on creative and formats, we will use our knowledge of postage, packing and delivery to ensure your sustainable mail is eligible for the most economic postage.
All the while, giving you environmentally friendly options:
Unlike many other materials, paper can be recycled again and again and used for something new every time. However, there are options to make your eco-friendly direct mailer more sustainable.
The type of paper affects its recycling credentials.
Uncoated paper allows ink bleeding into its surface, which creates a softer look. This type of printing material yields more fibre for recycling than their coated counterparts.
Whereas coated papers are great for producing sharp, vibrant results but they can’t be recycled as often because the ink has been absorbed by these materials.
Whilst both types of paper are recyclable be careful of the type of coating used as this can affect its recyclability.
For more information on types of paper for printing read here.
Depending on the size of your print run, there are two viable options:
Both have advantages and disadvantages in terms of cost and each will suit different paper stocks and inks. Digital printing is a modern technology that allows for the production of small print runs, where no plates or screens are needed. This makes it much more cost-effective than traditional methods like lithographic printing which requires large quantities in order to be economical .
For more information on print techniques read here
Galloways are proud to hold the following sustainable accreditations:
We measure the entire CO2 output across the company and your individual job
We support healthy forests, strong communities and thriving businesses.
We support the not-for-profit, TwoSides, an organisation that informs consumers about paper, print and paper packaging.
With over 150 years of experience in the world of print and mail, we work with all of our customers to ensure all mailings are produced in a cost-saving, sustainable, efficient and engaging way.