Recently a luxury travel company approached David in regard to their spring direct mailing campaign targeting family holidays. As always, the challenge was to create a suite of work encompassing various designs ensuring the right information was sent to the correct locations nationwide, with over 30 design variations of the mail piece.
Like any travel company, they supply specific holiday information to various agents to ensure they capture that travel company’s specific target audience and get the best return on investment for their marketing spend.
The job was 5000 direct mail leaflets, inserted into specialist black envelopes and mailed out to customers and agents, ensuring everyone got information specific to their marketplace through personalised digital print. The brochure itself was full colour throughout, with turquoise foiling to the cover to give the luxury feel which this client demands.
This personalised approach has increased sales, due to the fact that relevant information landed on the their customers door steps at the right time.